Recently, Tmall pet new brand "Stubborn Tail" launched a new pet staple food "Stubborn Mouth", covering all ages of pet cats and dogs. The formula is added with high-content active lactic acid bacteria, which can reduce ga...
Recently, Tmall pet new brand "Stubborn Tail" launched a new pet staple food "Stubborn Mouth", covering all ages of pet cats and dogs. The formula is added with high-content active lactic acid bacteria, which can reduce gastrointestinal irritation of pets. Among them, after the active lactic acid bacteria staple food of Stubborn Mouth 0 meat powder (pure fresh meat) was first released on the Tmall flagship store in April, consumers have received rave reviews, with 0 negative reviews.
After winning the most promising pet brand with potential for Tmall Golden Makeup Award, the stubborn tail aims at the status of the leading pet brand
It is reported that the "Stubborn tail" belongs to Chaoyun Group (06601.HK). Since its establishment in 2018, Chaoyun Group has built a one-stop multi-category home care, pet care and personal care platform with a multi-brand and multi-category development strategy. Its core brands include Weiwang, Chaowei, Beibeijian, Xilan, Stubborn Tail, Deshi and Runzhisu, and occupies a leading position in multiple sub-categories. Among them, "Stubborn Tail" became the number one brand in Tmall pet perfume deodorization category within 4 months of its launch, and was selected as the Tmall Xiao Black Box Certified Annual High-quality New Product List and the 2020 Tmall Golden Makeup Award for the Most Potential Pet New Brand.
According to iMedia Consulting's survey data, it is estimated that by 2023, China's pet economy market size will reach nearly 600 billion yuan, with a high business ceiling and a large incremental space. As a leading home care company in China, Chaoyun Group has entered the pet market as always with high-quality, safe and healthy product research and development and production concepts. The pet staple food "stubborn mouth" launched recently is positioned as a mid-to-high-end, and specially added patented active lactic acid bacteria + prebiotics, 0 meat powder, high-quality animal protein and freeze-dried fresh meat to interpret "hard-core pet food".
It is worth noting that the current industry concentration of China's pet market is far lower than that of mature markets, and the competitive landscape has not yet stabilized. In this context, high-quality products and unique channels are the focus of competition, and companies with comprehensive operational capabilities are more likely to break out. In the industry structure, it is mainly "small" and "scattered". The blue ocean stage of leaderless brands, the entry of giant companies means that the production advantages, R&D systems and sales systems behind them will affect the future trends and reshuffles of the industry. Chaoyun Group has spent more than a year from pet bathing and oral care, to space sterilization, cat litter, and cat dog staple food. With its omni-channel sales and distribution network, multi-brand and multi-category development strategy, efficient R&D system, vertically integrated flexible supply chain and management team with multi-brand operation capabilities, it has developed rapidly, seized the space and opportunities of the pet market, and accelerated its running on the road to becoming a leader in the pet industry.
With the double growth in revenue and profits and the blooming of all categories, Chaoyun Group won the Tmall Golden Makeup Award in 2021, becoming one of the six groups on the list.
A few days ago, Chaoyun Group released its first financial report after its listing, which is also the first full annual report of the new management team one and a half years after they arrived at the job. Data shows that the company achieved operating income of RMB 1.702 billion in 2020, a year-on-year increase of 23%; annual profit was RMB 233 million, a year-on-year increase of 26.3%, and an adjusted increase of 32.4%; non-net profit was RMB 219 million, a year-on-year increase of 38.17? Revenue and profit both increased, and dividends were recommended one month after listing.
Except for pet products, revenue increased by more than 10 times year-on-year in 2020. Chaoyun Group's original advantageous businesses also continued to grow steadily, and the revenue of home care products and personal care products increased by 20?51.7? respectively year-on-year. With its impressive performance, Chaoyun Group won the Tmall Golden Makeup Award, known as the "Oscar in the Beauty Industry", the most growth group of the year in 2021, which shows the market and industry's recognition of Chaoyun Group.
is in the golden track and has the first-mover advantage. Chaoyun Group was favored by institutional investors shortly after it went public.
Recently, Morgan Stanley's research report first increased its holdings, with a target price of HK$11.7, indicating that the market has further recognized the investment value of Chaoyun Group. Chaoyun Group also stated that in the future, the company will continue to implement a multi-brand category strategy, optimize product portfolio and product structure, deepen the layout of the personal care and pet care industry, and seize the high growth opportunities of the pet industry to start a new round of growth cycle.
